On 12 April, the Belle Vue Media Center hosted the fourth meeting of the Museum Talks series as part of the House of Memory educational project of the Chernivtsi Museum of the History and Culture of Bukovinian Jews and the Institute for German Culture and History in South-Eastern Europe at the Ludwig Maximilian University of Munich. The event centered on the topic "PR Communication of a Modern Museum."

The event was attended by Olha Honchar, a culturologist, director of the Territory of Terror Memorial Museum of Totalitarian Regimes in Lviv, founder and coordinator of the Museum Crisis Center Initiative, co-founder of the NGO New Museum and the Charitable Organization Cultural Heritage Foundation of Ukraine, and a member of the Jury of the International Museum Award ZIVA. Mykola Hlibishchuk, PhD in History, Assistant Professor of the Department of World History at the Yuriy Fedkovych Chernivtsi National University, moderated the discussion.

During the discussion, the participants had the opportunity to discover more about how modern museums can develop their PR strategy, work with their target audience, develop their own brand, and use various communication channels for promotion. This is essential today for many Ukrainian museums, including those in the Chernivtsi region, since, unfortunately, only some can boast of qualified specialists and relevant experience. During her presentation, the speaker shared practical advice on communication technologies used in the Territory of Terror Memorial Museum of Totalitarian Regimes and described the challenges faced by their staff in establishing public relations.

Read more about the speaker’s presentation and the discussion in the "Museum Talks" section.